For Science and Technology Industry Entrepreneurs and Start Up Companies
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12 Jan The Importance of First Customers

A core belief of MTA which we impress on our start-ups is the importance of a first customer. A first customer forces the company to build a product, forces the company to consider service and maintenance issues, logistics, how to secure payment. In other words, it is a great pilot project for the full business. That of course is in addition to the validation that someone else will give you money for your product or...

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