29 Jan The MTA Model
The MTA model: We first use local money to de-risk the company. We confirm market demand and secure an alpha user / beta customer. We understand our desired markets are not local. Once we have early traction in a desired market, we pursue co-investment with local angels. Our belief is that networks are exceptionally important, and the pursuit of smart money in desired markets provides our companies the best opportunity to gain a solid foot hold and thrive.